Privacy policy

Last updated: September 1, 2026

Moftail operates this online store and website, including the related content, features, products, tools, and services offered through it (collectively, the “Services”).

This Privacy Policy explains how Moftail collects, uses, discloses, and protects personal information when you visit or use the Services, place an order, create or use an account, subscribe to marketing communications, or otherwise contact us.

Our store is hosted by Shopify, which provides the ecommerce platform that enables us to offer the Services. Some personal information is also processed by Shopify and other service providers as described below.

If there is a conflict between this Privacy Policy and our Terms of Service regarding the collection, use, or disclosure of personal information, this Privacy Policy will control.

Personal Information We Collect or Process

“Personal information” means information that identifies you, relates to you, describes you, or can reasonably be linked to you. It does not include information that has been anonymized or de-identified so that it can no longer reasonably identify you.

Depending on how you interact with the Services, we may collect or process the following categories of personal information:

Contact information, including your name, email address, telephone number, billing address, and shipping address.
Order and transaction information, including products you view, add to your cart, purchase, cancel, or report an issue with; order numbers; transaction dates; payment status; shipping information; and previous transactions.
Payment information, including your selected payment method, billing details, payment confirmation, and transaction information. Full payment-card information is generally processed by Shopify, Shopify Payments, PayPal, or another payment provider and is not stored directly by Moftail.
Account information, where customer accounts are enabled, including login identifiers, account preferences, saved addresses, order history, and account settings.
Communications, including information you provide when contacting customer support, reporting an order issue, submitting a privacy request, responding to a survey, or otherwise communicating with us.
Review and user-submitted content, including product reviews, ratings, photographs, comments, or other content you choose to submit.
Device and technical information, including your IP address, browser type, device type, operating system, network information, language, time zone, cookie identifiers, and similar technical identifiers.
Usage information, including pages viewed, links selected, products viewed, cart activity, referring pages, approximate location derived from your IP address, and how and when you interact with the Services.
Marketing information, including whether you subscribed to or unsubscribed from promotional communications, advertising interactions, and communication preferences.
Fraud-prevention and security information, including information used to identify suspicious transactions, unauthorized access, or misuse of the Services.

Please do not send full payment-card numbers, government identification numbers, health information, or other highly sensitive information through our contact form or regular email.

Sources of Personal Information

We may collect personal information from the following sources:

Directly from you, such as when you place an order, create an account, subscribe to marketing emails, submit a review, report an order issue, or contact us.
Automatically through the Services, including through cookies, pixels, local storage, server logs, and similar technologies.
From Shopify and our service providers, including payment processors, print and fulfillment providers, shipping carriers, customer-support providers, email providers, analytics providers, fraud prevention services, and technical service providers.
From advertising and marketing partners, where permitted by law and subject to your privacy choices.
From social-media platforms or third-party integrations when you interact with Moftail through those services.

Cookies and Similar Technologies

We and our service providers may use cookies, pixels, tags, local storage, and similar technologies to operate the Services, remember your preferences, keep the store secure, measure website performance, understand how visitors use the Services, and provide or measure advertising.

These technologies may be used for purposes such as:

Keeping the website and checkout functioning
Remembering cart contents and customer preferences
Authenticating customer accounts
Detecting fraud and protecting the Services
Measuring traffic and website performance
Understanding how visitors navigate the store
Measuring advertising performance
Displaying advertising that may be more relevant to your interests

Depending on your location, non-essential cookies and similar technologies may be used only after you provide consent. You can manage available cookie choices through the cookie banner or privacy settings displayed on the Services.

You can also adjust cookie settings through your browser. Blocking certain cookies may affect the operation of the store, cart, checkout, customer account, or other features.

How We Use Personal Information

We may use personal information for the following purposes:

Providing the Services. To operate the store, display products, maintain your cart, process payments, accept and fulfill orders, arrange production and shipping, provide tracking information, manage customer accounts, and provide customer support.
Order fulfillment. To transmit the information necessary for our print providers, fulfillment partners, and shipping carriers to produce and deliver your order.
Refunds, replacements, and order issues. To verify and resolve damaged, defective, misprinted, incorrect, missing, or lost orders in accordance with our published policies.
Communicating with you. To send order confirmations, shipping updates, service messages, account notices, responses to inquiries, and other non-promotional communications.
Marketing. To send promotional emails where you have subscribed or otherwise provided valid consent, and to measure the effectiveness of those communications.
Advertising and analytics. To understand website use, measure advertising performance, improve campaigns, build audiences, and, where permitted, provide advertising based on your activity.
Personalizing and improving the Services. To understand product interest, improve navigation and product pages, diagnose technical issues, and make the shopping experience more useful.
Reviews and community content. To publish and manage product reviews or other content you voluntarily submit, subject to any options or notices provided when you submit that content.
Security and fraud prevention. To authenticate users, prevent unauthorized transactions, investigate suspicious activity, protect our customers, and secure our systems.
Legal and compliance purposes. To comply with applicable laws, tax and accounting requirements, legal requests, court orders, and government inquiries, and to establish, exercise, or defend legal claims.
Enforcing our terms and policies. To investigate and respond to suspected violations of our Terms of Service or other published policies.

Legal Bases for Processing

Where applicable law requires us to identify a legal basis for processing, we may rely on one or more of the following:

Performance of a contract, such as processing, producing, and delivering an order.
Legitimate interests, such as operating and improving our store, preventing fraud, securing the Services, understanding performance, and communicating with customers, provided those interests are not overridden by your rights.
Consent, such as for certain marketing communications, advertising technologies, or non-essential cookies where consent is required.
Compliance with legal obligations, such as tax, accounting, consumer-protection, and lawful disclosure requirements.
Establishment, exercise, or defense of legal claims.

Where processing is based on consent, you may withdraw that consent at any time. Withdrawal does not affect processing that occurred before consent was withdrawn.

How We Disclose Personal Information

We may disclose personal information where reasonably necessary for the purposes described in this Privacy Policy, including to the following categories of recipients:

Shopify, which hosts the store, provides checkout and ecommerce functionality, and processes information necessary to operate and improve its services.
Payment providers, such as Shopify Payments, PayPal, card networks, banking partners, and fraud-prevention providers.
Production and fulfillment providers, including Printify and the print providers assigned to produce an order.
Shipping and logistics providers, including carriers that require delivery information to transport and deliver orders.
Customer communication and email providers, which may include Klaviyo or other services used to deliver transactional or promotional communications.
Review and customer-content providers, which may include Judge.me or similar services where review functionality is enabled.
Analytics and website-improvement providers, which may include Shopify Analytics, Google services, and Microsoft Clarity.
Advertising and social-media partners, which may include Meta, Google, Pinterest, and other advertising platforms where their services are enabled.
Professional advisers, such as accountants, lawyers, insurers, consultants, and other professional service providers.
Government authorities, law enforcement, courts, or other parties where disclosure is required or permitted by law, or reasonably necessary to protect our rights or the rights and safety of others.
Parties involved in a business transaction, such as a merger, acquisition, financing, reorganization, transfer, or sale of all or part of the business, subject to applicable law.
Other parties at your direction or with your consent.

Service providers may change as our operations develop. They are permitted to process personal information only in accordance with their agreements, privacy notices, and applicable law.

Targeted Advertising and Your Privacy Choices

We do not sell personal information in exchange for money.

However, certain disclosures of device, usage, or advertising information to advertising partners may be considered a “sale,” “sharing,” or processing for “targeted advertising” under some U.S. state privacy laws, even when no money is exchanged.

Depending on where you live, you may have the right to opt out of these activities through our Your Privacy Choices page.

Where required, we also recognize the Global Privacy Control preference signal as an opt-out request for the browser and device sending the signal. If the signal can be associated with your Shopify customer account, the opt-out may also be applied to that account.

Other browser-based “Do Not Track” signals may not be recognized because there is no uniform industry standard governing those signals.

Relationship with Shopify

The Services are hosted by Shopify. Shopify collects and processes personal information about your access to and use of the Services to provide, protect, and improve its ecommerce and checkout services.

Information submitted through the Services may be transmitted to Shopify and to service providers located in countries other than the country in which you live.

For certain Shopify features, Shopify may process personal information for its own purposes and may be responsible for responding to requests concerning that processing.

You can learn more by reviewing the Shopify Consumer Privacy Policy and the Shopify Privacy Portal .

Third-Party Websites and Services

The Services may contain links to websites, platforms, or services operated by third parties. We do not control and are not responsible for the privacy, security, accuracy, or practices of third-party services.

You should review the privacy policies and terms of any third-party service before providing personal information to it.

Information you post publicly or semi-publicly on social-media platforms, review platforms, or other third-party services may be visible and used by other users or third parties.

Children’s Personal Information

The Services are not directed to children under 16, and we do not knowingly collect personal information from children under 16.

If you are a parent or legal guardian and believe that a child has provided personal information to us, please contact us so that we can review and, where appropriate, delete the information.

We do not knowingly sell or share, as those terms are defined by applicable privacy laws, the personal information of individuals under 16.

Security

We use reasonable administrative, technical, and organizational measures designed to protect personal information.

No method of transmission over the internet or electronic storage is completely secure. We therefore cannot guarantee absolute security.

Please do not send sensitive or confidential information through unsecured communication channels.

Retention of Personal Information

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including to:

Fulfill and document orders
Maintain customer accounts
Provide customer support
Comply with tax, accounting, and legal obligations
Resolve disputes
Prevent fraud and protect the Services
Enforce our agreements and policies

Retention periods vary depending on the type of information, the nature of our relationship with you, applicable legal requirements, and whether the information is needed for a legal claim or investigation.

When personal information is no longer reasonably required, we may delete, anonymize, or securely dispose of it, subject to applicable law and technical limitations.

Your Rights and Choices

Depending on where you live, you may have some or all of the following rights. These rights are not absolute and may be subject to legal exceptions.

Access or knowledge. You may request information about the personal information we hold or process about you.
Correction. You may request correction of inaccurate personal information.
Deletion. You may request deletion of personal information, subject to legal and operational exceptions.
Portability. You may request a portable copy of certain personal information.
Restriction or objection. You may have the right to restrict or object to certain processing.
Withdrawal of consent. Where processing is based on consent, you may withdraw your consent.
Opt-out of sale, sharing, or targeted advertising. You may exercise this right through our Your Privacy Choices page where applicable.
Appeal. In some jurisdictions, you may appeal a decision we make concerning a privacy request.
Managing marketing communications. You may unsubscribe from promotional emails through the unsubscribe link included in those emails.

Even after you unsubscribe from marketing communications, we may continue to send non-promotional communications concerning orders, accounts, security, or customer-support matters.

To exercise a privacy right, contact us using the details below or use the privacy controls provided through the Services.

We may need to verify your identity before processing a request. Where permitted by law, an authorized agent may submit a request on your behalf, but we may require evidence of authorization and direct verification from you.

We will not unlawfully discriminate against you for exercising an applicable privacy right.

Complaints

If you have a concern about how we process personal information, please contact us first so that we can review the issue.

Depending on where you live, you may also have the right to submit a complaint to a local data-protection, privacy, or consumer-protection authority.

International Transfers

Moftail is based in Japan, while Shopify and other service providers may process information in the United States, Canada, Japan, or other countries.

As a result, personal information may be transferred, stored, or processed outside the country in which you live. Those countries may have data-protection laws that differ from the laws of your home country.

Where required, international transfers will be supported by an applicable legal transfer mechanism, such as adequacy decisions, contractual safeguards, or other mechanisms recognized under applicable law.

Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes to our Services, providers, business practices, or legal obligations.

When we update it, we will post the revised version on this page and update the “Last updated” date. We will provide additional notice where required by applicable law.

Contact

For questions about this Privacy Policy, our privacy practices, or a privacy-rights request, please contact:

Moftail
Email: support@moftail.com
1-1-3 Umeda, Kita-ku, Osaka-shi
Osaka Ekimae Daisan Bldg. 29F, Room 1-1-1
Osaka 530-0001
Japan

We do not provide telephone support for privacy-related requests.

This business address is not a return facility. Do not send products or returns to this address. Please contact us before sending any item.